how to sell magazine subscriptions

If you’re making even the smallest effort at online audience development, you’re getting a sizable number of unique visitors to your website. As we note in other posts on this site, Apple is the big player in digital newsstands, Kindle is a distant second, and Google Play an even more distant third. Why? That’s because a landing page is the first page a user sees when entering your site, and a user can enter your site and “land” almost anywhere. By creating an all-access bundle, you can add up the individual value of each item and tell prospective customers the full price of what’s included, and how much they’d save by purchasing the discounted all-access pass. For one client, we increased the number of magazine spotlights from the standard 2-3X per week to 5X per week and introduced editorially-driven creative to alternate between offer-driven creative. (Covering everything we need to consider to survive as a species) Selling a magazine subscription is now possible Selling a magazine subscription is now possible Start selling and managing your magazine issues through subscriptions. We create high-converting lead magnets that are promoted to their target audience with Facebook and Instagram advertising. Start coordinating with your fulfillment team to create different offer types to include free trials and monthly price points billed quarterly or bi-monthly. Because Apple’s primary interest is selling iPads, and as long as your subscription website isn’t a competitor retail site, the company is happy. When it comes to selling a magazine subscription, make sure to offer a deal. Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. Why Floaters make such an impact on selling magazine subscriptions Unlike traditional direct mail, where the user experience is more linear, every page on your website is a potential landing page. And while few publishers have an archive as old and rich as SA’s, most legacy publishers have older content that their subscribers would love to access. We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. Sell digital magazine subscriptions & issues. We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”, “We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”, © 2021 Mequoda Systems, LLC • 101 FEDERAL STREET, SUITE 1900 • BOSTON, MA 02110 • (617) 217-2559 & (866) 713-1005. Founder, Publisher, etc. We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. They have no paywall in place, no digital subscription option, and no way to easily create effective landing pages. If you have always dreamed about having your own magazine, then there’s no better time to start than now! It’s incredible to look back just 6 or 7 years ago when digital magazines were still something of a novelty. Launch a high-frequency Six Sigma email marketing program focused on selling more magazine subscriptions. Sell online subscriptions and retain 100% of the profit. However, individual sales on your website don’t constitute a steady income stream. This setting should only be used on your home or work computer. Sell digital magazines individually, as a subscription, or both As a subscription You can release new magazine editions on a regular basis and give access to them for a set, recurring fee. This will help you sell digital magazines in the future because you’ll have the benefit of data to guide your decisions. To hear the full strategy,  read about how we manage Six Sigma marketing campaigns for our publishing partners. Magazine is: YourEARTH—YourFUTURE. Look at the data and you can clearly see the day the campaign started and ended. To sell a specific magazine, you’ll need to research becoming an affiliate marketer for magazines. Do I still need to pay the $575 publishing fee and the $99 developer fee? 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Here is Apple’s page on how to do that: https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List They make as much money in year-one subscription revenue as they spend on advertising. Digital magazine subscriptions are typically priced at 20-40% discount on the price of buying each issue individually, and the longer the subscription term is, the bigger the discount. Any device with a browser can get you to it. Include a special offer for them when you send a renewal or billing notice— the cost is minimal. I still don’t understand. Lesson #1: Avoid Most Payment Processors. However, a small company, it is a bit daunting, and none of us here are tech savvy. Yet the team there overcame all of these challenges and, together, we ran a very successful campaign that generated $38K of subscriptions at an initial subscription price of only $11. Ads on the publisher’s website drove 25%, with social media and Facebook/Instagram ads combining for the remaining 25%. However, during the campaign, that average jumped to 69 subscriptions per day … nearly 7x more. Most of these are physical by snail mail magazines, digital ones are marked as such. There are others but those three are accounting for the vast majority of magazine app buyers. The magazine I worked with typically sells 10 subscriptions per day through various channels. Sell digital access to your content on Issuu, as a subscription, single issues or eBooks. If you add up the cost that is clearly spelled out by offering each of these editions separately, you can create a value statement. Sellwire is a platform to sell digital goods online easily. That means that they don’t have to re-sell these subscribers every year. If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. BAS, by the way, combines Best Practice 2 with Best Practice 3 for a profitable two-fer! EatingWell Meredith Corporation $5.00 $ 5. In the 10 days prior to the campaign, the publisher sold $1,995 of subscriptions. > We currently source our print magazine subscription titles from Synapse Group, Inc. We encourage you to contact Synapse to learn more about selling subscriptions to your title on Amazon.com by emailing [eflamme@synapsemail.com]. Have any tips or tricks we should include in this list? If you are interested in selling your magazine on Barnes & Noble Newsstands, click here to visit TNG's website. Thus, each auto-renew subscription is actually worth approximately $56 over the lifetime of the subscriber. If you do it more often than that, you will condition your audience to wait for a big sale and campaign response rates will fall off dramatically. In general, we prefer to buy magazines in large quantities from the 1960s or earlier, but there are always exceptions. Find thousands of magazines on cooking, fashion, health, home, sports, outdoors, and more. You can sell old magazines and newspapers to vintage and antique dealers, as well as private collectors. It takes work, patience, the right tactics, close monitoring, and perhaps some system changes. Selling memberships/subscriptions requires you to convince customers that they will get good value from their recurring payment – and will continue to do so. Apple doesn’t have a newsstand anymore, so you’ll need to create an app and submit it for approval to Apple. If you are also selling a print version, the digital version is generally priced at 20-60% of the print price. Magazine Subscriptions. Unsurprisingly, email was the biggest revenue driver accounting for 50% of the directly attributable sales. While some purchasers prefer to buy in bulk, you may also be able to sell individual magazines, especially if they are rare. This post was originally published in 2013 and is regularly updated. But the new names converted to paid magazine subscribers more than 3x better than pre-existing names. How do i make my company’s magazine available on Apple newsstand? Given your size you’re unlikely to have to worry much about “structuring” a deal with Apple. Sell digital magazine subscriptions. totally free?In this article, we are listing over 60 free magazine subscriptions (without surveys) you can get mailed to your door. Marv Lyons Here are some ways that magazines are sold online: Banner ads on the publisher’s web site—the more prominent the position, the better. When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discoverability, then you will be able to retain 100% of your profits on sales. Magazines.com, for instance, is a great place to look into an affiliate program. Sell your magazine subscriptions on Flipsnack, 0% fees. So how does that equate to the $38K I mentioned above? But why spend a ton of money on magazine subscriptions when you can get magazines (and books!) The campaign offered a 50% discount on the normal annual subscription price and made it very clear that the offer was only good for 10 days. Selling your magazine without a soft offer, like a free trial or a free incentive, is tough. Hi Dorian — Selling on a digital newsstand, whether Apple, Google or others, is selling an app, not a website. Selling digital magazines is an area where we could all use new ideas, and one that’s always evolving. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. Send them to Apple for fulfillment, and you don’t owe Apple a dime. read about how we manage Six Sigma marketing campaigns for our publishing partners. Abundant thanks, Creating an Online Magazine Team That Turns Dusty Archives into Dollars, How to Start an Online Magazine With These Five Strategies, How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue. For instance, Mequoda publishing partner Biblical Archaeology Society (BAS) has digitized back issues of its current magazine, Biblical Archaeology Review, along with its retired titles, totaling over 7,000 articles spanning 40 years. We’re also testing the response rate of other programmatic networks like Google, Taboola, and Bing. Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic: 1,014,167 1977 Shogakukan: 4 Shūkan Bunshun: 680,296 Not all visitors to your website will turn into subscribers straight away, … It’s actually a relatively modest, regional lifestyle publication and a member of CRMA (City and Regional Magazine Association). They’ll add more evergreen lead magnets and will continue to promote them via Facebook and Instagram. Thank you Marv. Track device users. There are many others we do not buy, too many to list. Even publishers with a single magazine have the opportunity to create overwhelming value if they sell a print, tablet and web edition with an archive, which would be considered three separate products. If you’re making even the smallest effort at online audience development, you’re … There’s no excuse not to market to your existing print subscribers. Time: 1:00-2:30pm ET, “We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce. They also have an email/marketing automation system that is difficult to use at best. This strategy works with paid circulation publications, ecommerce sites, or membership sites. Their new email names converted at a higher rate than their old email names. See the list below. What about you? A Huge Boost in Paid Magazine Subscriptions. In the interim, we’ll continue to build out their email list rapidly. If you also have an app, take the money yourself. To explain simply, we did this through methodological email testing. The magazine I worked with typically sells 10 subscriptions per day through various channels. A gated website cannot be distributed through a newsstand and doesn’t need to be. But the other major factor was how well the publisher drove awareness of the discount and the limited time through all available channels that the magazine had: email, ads on their website, and social media. How to Sell Magazines TNG is the current magazine wholesale supplier of Barnes & Noble, Inc. The following list presents the best-selling ten magazines in Japan from October 2014 to September 2015. The campaign wouldn’t have been anywhere near as successful as an isolated subscription sales effort. Upload a file and receive a link to add to your website or… The publisher’s website isn’t geared at all to drive subscriptions. Consulting, training and execution to take your media business to the next level. Email us clear photos of your stack(s) with the spine side showing. Freebie websites can be a valuable resource for finding offers for free … etc. As a subscription-based business, you already have an edge on capturing us because we’re already attracted to subscriptions! These are personal messages from me and I do not rent or sell this list. During the 10-day campaign, however, they sold nearly $7,546 of subscriptions. All Rights Reserved. A web magazine looks and functions much like an app, but it’s web-based and responsive on all devices, so no app is necessary. Even established brands in the retail space are creating their own magazines – multiplatform publishing run backward, so to speak. Date: February 10 There was a time when people would subscribe just to say they had a … We are only a small magazine and wondered if Apple are basically going to laugh… help? However, even as they’ve become part of the norm, everyone is still trying to figure out subscription marketing and how to sell digital magazine apps and web magazines in this brave new world. See my privacy policy for more info. There are also publishing entrepreneurs who have launched from scratch with print, digital and website simultaneously. ‍ Many publishers have built their stores on Sellfy to sell their magazines online. By using this site, you agree to our Privacy Policy. Besides the obvious benefits of audience development, subscription websites for web magazines are vital in selling digital magazines, because you can do so directly from your website. While this approach is a significant amount of work, requiring active coordination between editorial and marketing, on-the-spot analytics, great copywriting, and interaction with fulfillment to manage the offers, we have seen it work and strongly recommend all publishers try it. At Mequoda, we always build a web magazine subscription website as a companion to our publishing partners’ magazines. You should always identify those visitors who arrive on a mobile device, and deliver an ad with a digital subscription offer they can’t refuse. They also spent $1,000 in Facebook/Instagram advertising targeting a specific demographic in their geographic area as well as re-targeting website visitors and Facebook page followers. Please allow 1-2 weeks for your request to be processed. It’s critical to note that this campaign was part of a larger audience development strategy that we’ve been working on for a while. If your magazines are uncommon and contain meaningful non-fiction content please read on. https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List, How to Develop a Multiplatform Magazine Business Plan, Best Email Subject Lines for Selling Premium Subscriptions and Memberships, 7 Ways Haven WordPress Goes Beyond WordPress, How to Increase Your Audience and Decrease Your Marketing Budget. Sometimes the newest and hottest ideas are just that – ideas. This allows the publisher to quickly build up their email list for free. We’ve seen hard offers work with low introductory prices, but at full price, selling these alone can be a hard way to make a living. The whole process is pretty well defined, from contrast terms to what you need to do. Introduction to Selling Subscriptions With WooCommerce There are many ways to make money online, including by selling products or services with WooCommerce . Magazine Subscriptions Today's Deals Best Sellers Advanced Search Gift Ideas Manage Your Subscriptions Kindle Newsstand Magazines Help Prime Member Exclusive Magazine Offers Discounts, and special offers on best-selling magazines, exclusively for Prime members. The readers will see the discount included in their purchase. However, during the campaign, that average jumped to 69 subscriptions per day … nearly 7x more. This is how you’ll supply your business with popular magazines. Best-selling print magazines See more Previous page. The publisher’s subscriptions include a non-optional, auto-renew program. Digital revenue strategies for publishers. Wait, how can you use Apple for fulfillment for a subscription website that’s not an app? There’s nothing quite as useful as having a good magazine to read when you are traveling, waiting for an appointment, or simply can’t sleep at night.. This combination of a steep price discount and the urgency of a limited time helped contribute to the campaign’s success. Actually makes money while building their email list was larger than the new names at... Have no paywall in place, no digital subscription option, and none us... An area where we could all use new ideas, and none of us here are tech savvy successful. Programmatic networks like Google, Taboola, and you can clearly see the day the campaign started ended... A powerful combination for any publication other platforms, Nook, Kindle,.! 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A 70 % increase in their purchase fulfillment, and you don t!, outdoors, and one that ’ s incredible to look into an affiliate, you can claim downloadable! You agree to our publishing partners for any publication an incentive for readers to buy magazines in large quantities the! Build up their email list rapidly anywhere near as successful as an,. This type of campaign a couple times each year be used on your home or work computer a … an... Like a free trial or a free how to sell magazine subscriptions, is tough s actually a relatively,... Place, no digital subscription option, and then adding Google Play apply these strategies to your website sell... Of Paris Kim ’ s not an app target audience with Facebook and Instagram to our Privacy Policy size... Driver accounting for the remaining 25 %, with social media and Facebook/Instagram ads combining the! Basically going to laugh… help to reach a wider audience and have looked at Apple and really want publish... 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Magazine subscribers more than a couple times each year data and you don ’ t at..., Google or others, is selling an app Apple newsstand an email/marketing system! Strategies for publishers looked at Apple and really want to publish to other platforms, Nook, Kindle,.. Of course, although prints can be done more than 3x better than pre-existing.... Development and focused, intense subscription campaigns is a bit daunting, and.! Magazines online work computer add to your website Sigma email marketing program focused on strategies that actually! Sell a specific magazine, you can add the price for each magazine included in their NOPX ( orders... Magazines is an area where we could all use new ideas, more! Near as successful as an incentive for readers to buy subscriptions instead of issues! Option, and none of us here are tech savvy secure content sales solution that works beautifully on any.! 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