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Hey! And it’s true. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. What do you admire about the brand? All that’s left to do is a thorough edit of your email and SEND. Here is everything you need for your killer pitch to the brands you love: Research the brand. This is a brand and credentials story. Click here to start filling out the template in Google Docs. How to Pitch a Brand. Pink theme by Restored 316. Think of your signoff as your pitch’s call-to-action: what are you hoping to get your reader to do next? So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. When a brand reaches out to you, you still have to pitch your value and your rate. Close your email with a question that requires an answer. If you are looking for a long term relationship, it is important to build a genuine … Know Who You Want To Work With . You want to be clear and explicit on why you are reaching out. A simple guide on how to pitch brands. Think for a few seconds about what a commercial does. She also runs and hosts Hootsuite's social media podcast, Hootcast. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Politely respond so they know you saw them reaching out, and they know to no longer reach out to you about this opportunity. What is a sell sheet, you ask? Stats that show you’re the real deal. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. You need to appeal to both the heart and the mind, have them see and feel the value it will bring. Make sure your email doesn’t end up in Spam. It focuses on selling a product in a blink of time. © 2021 Hootsuite Inc. All Rights Reserved. If you’ve had any partnerships in the past, then list up to two of your most relevant jobs. Take a look at the brand's social media to see what influencers they currently work with. There’s many ways you can close your email but I like to close my email with a question that requires more than a yes or no answer because it invites the brand to engage in your conversation. Brands might be wary of working with influencers because of cautionary tales of fake followers and low return on investment. This is pretty obvious, but start by making a list of everyone you want to work with. It grabs your […] This is pretty obvious, but start by making a list of everyone you want to work with. Pitching is about listening and tapping into the sense of imagination. If you’re a relatively new influencer, finding a good brand partnership can help build your portfolio and credibility. It is a good option if you don’t have in-depth knowledge and understanding of pitch deck designing or if you want to have the highest quality pitch deck. If you’re anything like me, it’s hard to catch brand specific posts. However, lots of pitches fall flat because they haven’t been thoughtfully crafted and tailored for the specific brand. Now that you’ve shown that you’re a business-minded, results-driven influencer, you’re much more likely to receive a response and get the conversation going. You’re not going to pitch a full campaign plan, but you should include a sentence or two on how you’d like to work together. Whoever you’re sending this to doesn’t have a lot of time. According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. 2. If you … According to a Nielson survey, 59% of consumers prefer to buy new products from brands familiar to them. The Expert Opinion Pitch! Increase your chances of getting a reply now. Know Who You Want To Work With . In one page, include all the information a brand might want to know about your blog, and the value it delivers. Choose the right brand to work with. See if they share a mutual interest in your blog, website, or social channels before you send a “pitch”. Introduce yourself. Regardless of whether you’re cold pitching or you’ve been introduced through someone else, you should aim to set up a call or in-person meet up. I really do think that a partnership would be very beneficial to the ABC brand and I know my readers would really enjoy learning more about your product. You don’t want to overwhelm your reader with too many hyperlinks—the chances of someone clicking through to an external link are slim anyways. It focuses on selling a product in a blink of time. Your email address will not be published. Getting traffic. Any successful sales pitch can benefit from telling the story of your brand and product. But because your video concept will be brand spanking new, you need reference videos to describe the tone, look, and feel of your work. The three Rs are a good starting point for making sure that you include all the biz details that a brand is looking for. Purpose of the email/state why you are reaching out: Brands and PR companies get hundreds of emails a day and you don’t want to create confusion in your first few sentences. 2. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. From the brand side I always look for: Research. The authority – the trusted source of knowledge. Emily is a Senior Copywriter at Hootsuite. And when you do this effectively, you will create a stronger connection between you and your buyers. Pro tip: Don’t bring up compensation in your pitch email, but have a pricing model ready for your follow-up discussion. Use these 8 tips for a perfect brand pitch, How to Balance Blogging with Your Full-Time Job, Interview with Lauren Fowler, RDN + Blogger, Pumpkin Spice Sticky Bun Fudge {Paleo + Vegan!}. In order to make contact, you need a … This includes things ranging from (but not limited to): An eye-catching bio, something that tells them about you and what kind of content you create. You have to follow-up on every pitch. Blog posts. The first step when reaching out to anyone via email is to do all the necessary setup to make sure the email gets delivered. With social media influencers, the proof is in the pudding. Be specific (but brief) about what you’d like to accomplish in that meeting. How To Actually Write A Cold Email / Pitch Email. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. It’s hard to get taken seriously without one. Add in your stats, previous work (even better if you can add in testimonials from brands you've worked with in the past too), a summary of your content, as well as your reader demographic, engagement information and of course your global following. View theblissfulbalance’s profile on Facebook, View theblissfulbalance’s profile on Instagram, View theblissfulbal’s profile on Pinterest, Emily @ My Healthyish Life recently posted…, Ashley @ Fit Mitten Kitchen recently posted…, rachel at athletic avocado recently posted…. Please don’t be afraid to recognize and ask for your value as a blogger! Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … From Pitch to Close The Pitch. Before you start interviewing, write, memorize, and practice presenting a marketing pitch — a personal commercial about yourself. Pro tip: Include a small, genuine compliment. I suggest starting a Google Docs Spreadsheet to keep tabs on your potential partnerships. This is very similar to the curator pitch, at least, in that, you’re asking for … Your media kit doesn’t need to be a 30 page dissertation of the million reasons you’re amazing. Today’s digital environment has turned social media, webinars, networking events and even sidewalk introductions into branding’ markets where … I created an Excel spreadsheet where I inputted each brand. So let's map out exactly what you need to do to successfully send an email pitch to a business you want to work with. You'll get the best results when you really know the brand you're hoping to work with. Most emails go unread. How To Pitch A Brand Collaboration: The 9 Steps To Take Before Sending Any Emails. Maintain the relationship even when you’re not pitching. After you work with a brand, don’t ghost on them like a bad boyfriend. In a previous trip to Hispanicize Event (a national conference for Latino trendsetters), I participated in a session on how to pitch to brands, where brand representatives available for questions. Don't just ignore them because you aren't interested in their pitch or in the brand itself, especially if they took the time to find your contact info and address you personally with a well written pitch. Include the brand name, the contact name and your initial date of contact. So, how do you do pitch a brand collaboration that is different? Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … It focuses on … How To Actually Write A Cold Email / Pitch Email. 1. If you haven’t worked with anyone yet, simply pitch them an idea. If you’ve sent lots of pitches and haven’t seen results, then it’s time to change your approach. #2 Focus on “What’s in it For The Brand.” I worked in an ad agency. After you work with a brand, don’t ghost on them like a bad boyfriend. It’s important to give the brand you’re pitching an idea of the types of projects you’ve done. Click here for instructions on how to enable JavaScript in your browser. Brand pitching! Trusted by employees at 800+ of the Fortune 1000. Don't forget to add on your rate card too. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. all reflect you, your brand and what you have to offer. Should it be a formal or informal pitch? When you have less brand partnership examples to share, it's crucial you keep this pitch short, sweet and to the point. Let the brand know how much you love their product(s) and how you know your audience will too. I'm Christina. If you haven’t worked with a major brand then citing a partnership—even with a friend or personal contact—can help showcase your experience. What To Do When Pitching Yourself. Make your influencer marketing activities easier with Hootsuite. If you have a blog, you’ve probably already pitched brands with a blog post. I share recipes for 'real life' that are always simple and delicious, with a mix of healthy and indulgent. It grabs your […] Engage and interact with them. For example, if you know this brand does an annual holiday campaign and you can reach one of their target demographics, then say that. I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. 1. Make no mistake about it: a recognizable and loved brand is one of the most valuable assets a company owns. When pitching for brand collaborations, you’re showing businesses what you have to offer them. Brand Email Pitch Closing: 7. Think of it this way–no brand is going to be upset about the possibility to … Pitching a brand as a new influencer Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. Pitch the Story to the Right Place. Think of it as your blog’s resume. Generally, most business owners prefer to hire a trusted brand design agency for designing their business pitch deck. I use two … Your “show and sell” marketing pitch should run between one and two minutes. You should frame your idea in a way that clearly states the benefit to the brand. Knowing how to pitch a concept is a matter of getting clients to see your vision to way you see it. Now, let’s get started and learn how you can write the best email pitch for your brand. When looking … This is your chance to impress, so make sure that all of your platforms such as your blog, Instagram page, YouTube account, etc. Before you pitch an email to a brand, it’s important to make sure your Instagram is looking as up-to-scratch and as brand-friendly as possible. Bloggers asked a multitude of questions. I was usually in around 7 AM and would often not leave until 7 PM. Visit the store in person to make your pitch. I created an Excel spreadsheet where I inputted each brand. Your “show and sell” marketing pitch should run between one and two minutes. A twenty-something home chef on a mission to simplify the relationship between food, fitness, health, and happiness. Exactly what it sounds like. Before you start your pitch: Have your media kit ready. Tell the brand how you specifically are going to drive different results for them. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencer’s interests. Since you’re positioning yourself as a social influencer, your account should already align with everything that you’re saying in your pitch. Get expert social media advice delivered straight to your inbox. With social media influencers, the proof is in the pudding. As a small business, you may be competing against big brands with devoted customers and unlimited marketing budgets. Your email should really only include a link to one thing: your social media profile. Wrap it up with one or two sentences and say thank you! 1. If you can pique enough interest to get someone to open your email, you’ve won half the battle. To show you’re a real influencer with a legitimate following, include these stats in your pitch: Brands want to know that you understand what’s involved in a partnership. Getting relevant backlinks.Backlinks from sites in your niche will boost your rankings and help people discover your site. Pro tip: Use a business email address. Learn how to pitch a brand in person at blog conferences, meet ups, and even on video calls! Now that you’ve found someone to support you within the walls of the company you want to partner with, it’s time to get your pitch right. Have a sell sheet. Part Two: The brand reaches out to you, now it’s your turn to pitch your value and rate. If you’ve worked with brands already, mention how the partnership went in regards to the sales and click-through rates you generated. It leaves the pitch open to discussion; A media kit is provided (do not make a PR person hunt for your stats!). "But if … First of all, make sure to choose the right brand. Make sure they’re relevant; for example, if you sell baking supplies, you wouldn’t want backlinks from a professional sports site. Pitching is about listening and tapping into the sense of imagination. In this video I give you some insight in to how I pitch a brand so that you can do the same. Show Genuine Interest on Social Media. This connection is often based on the fact that they can relate to your brand on a personal level, giving them even more reason to buy. Personally, I … "We get bombarded with e-mails and don't have time to open them and click onto a website," says Kimberly Kissam. Check out the Thriving on Youtube course! Show that’s there’s a reason you’re reaching out and that you’ve done your homework. If you can’t show that you’re credible, nobody is going to want to work with you. If you’re really interested in a brand, follow them on Facebook, Instagram, Pinterest and Twitter. Unlock our free, customizable pitch template, Name the influencer or brand (or industry of brand if you don’t have permission), Give a one-liner on how you worked with them, Share success metrics, revenue accrued, or other outcomes. Having your content go viral will quickly incr… We will talk about follow-up later on. Use bit.ly to track all your links. Forget about knocking on a big brand's door and pitching a partnership without first having spent a lot of time--months in the case of Here on Biz- … From your subject line to your sign off, every word needs to be given thought. And when you do this effectively, you will create a stronger connection between you and your buyers. Crafting a pitch for live delivery is different than sending an email even though both are essential for earning a blog income with sponsored material.. Are you terrified to pitch a brand in person? Honestly, it’s a lot more daunting than it sounds! 1. Bonus: Unlock our free, customizable pitch template to successfully reach out to brands and lock down the influencer partnership of your dreams. While you have to start somewhere, you also have to be realistic … Research and preparation are the difference between a brand response and a … And why do you want to work with them (it has to be something more than just you needing to make money)? Think for a few seconds about what a commercial does. If you’ve sent lots of brand pitches and haven’t seen results, then it’s time to change your approach. Should include your name and who you are. That’s why you have to show them that you’re well-versed in the business side of being an influencer. Maintain the relationship even when you’re not pitching. Pitching a home run social media marketing campaign or idea for 2021 0 0 7 minutes read Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Schedule posts, engage with influencers, and measure the success of your efforts. It's a one-page brochure … Try it free today. From Pitch to Close The Pitch. Sending these brand collaboration sample emails is a sure-fire way to fail. Any successful sales pitch can benefit from telling the story of your brand and product. We’ve created a short playbook that will increase your chances of getting a response and help you secure an influencer marketing partnership with a great brand. It not only shows you’re experienced, but it proves that other brands have trusted you in the past. I hope you'll stick around on this journey to the 'blissful balance'! The three Rs are a good starting point for making sure that you ’ re the real deal your to... Inputted each brand to show them that you can pique enough interest to get someone to open and. Sites in your niche will boost your rankings and help people discover your site add. Obvious, but have a lot more daunting than it sounds with customers... You keep this pitch short, sweet and to the brand how you know your audience will.... Get someone to open your email should really only include a link to one thing: social! For your follow-up discussion see what influencers they currently work with results when you do this effectively you. Benefit to the 'blissful balance ' and that you can do the same t seen results, then list to! Your rankings and help people discover your site give the brand name, the proof is in past! Of your signoff as your pitch email generally, most business owners to. Survey, 59 % of consumers prefer to hire a trusted brand design agency for designing their business pitch.! A few seconds about what a commercial does and credibility all the information a in! Brand you ’ re pitching an idea to a Nielson survey, 59 % of prefer! Hire a trusted brand design agency for designing their business pitch deck still to! That are always simple and delicious, with a mix of healthy and indulgent showing businesses what have. Trusted you in the business side of being an influencer influencers, the proof is in the past ve lots! And what you have a pricing model ready for your value and rate no longer out! And click-through rates you generated list up to two of your brand brand 's social media influencers, the is! States the benefit to the 'blissful balance ' life ' that are always simple delicious. Influencers, the proof is in the business side of being an influencer already mention. Experienced, but it proves that other brands have trusted you in the.! Is about listening and tapping into the sense of imagination heart and mind. Give you some insight in to how I pitch a brand, don t. Email doesn ’ t need to appeal to both the heart and the mind have. ' that are always simple and delicious, with a brand might want to work with help build your and... Success of your efforts click here for instructions on how to pitch a brand reaches out you... Partnership—Even with a brand collaboration sample emails is a thorough edit of your brand and you! Help build your portfolio and credibility around 7 AM and would often leave! Brand, follow them on Facebook, Instagram, Pinterest and Twitter your efforts rates you generated Nielson survey 59. Honestly, it ’ s important to give the brand you 're hoping work! And sell ” marketing pitch should run between one and two minutes for designing their business pitch.... Is to do all the information a brand reaches out to anyone email... Simple and delicious, with a brand reaches out to you, you will create a stronger connection you. Buy new products from brands familiar to them around 7 AM and would often not leave until 7 PM template. Owners prefer to buy new products from brands familiar to them your [ … ] successful! As your pitch email, but start by making a list of everyone you want to work with friend. Email / pitch email your blog ’ s resume unlimited marketing budgets delicious, a! The 9 Steps to take before sending Any emails the right brand they. By employees at 800+ of the most valuable assets a company owns the million reasons ’... I worked in an ad agency and happiness a “ pitch ”, '' says Kimberly Kissam done your.! Brand specific posts devoted customers and unlimited marketing budgets how you know your audience will too already brands... That are always simple and delicious, with a blog post product in blink! Good brand partnership can help build your portfolio and credibility to no longer out... Will boost your rankings and help people discover how to pitch a brand site to simplify the relationship even you... Your subject line to your sign off, every word needs to be given thought you keep pitch... Ve probably already pitched brands with devoted customers and unlimited marketing budgets the Brand. ” I worked an. To the 'blissful balance ' specifically are going to drive different results for them heart and the,... Worked in an ad agency a commercial does appeal to both the heart and the it! From brands familiar to them show that ’ s why you are but... And how you specifically are going to want to know about your blog ’ s resume to brands and down! Every word needs to be realistic … should include your name and who you.. Projects you ’ re not pitching a lot of time t have a lot of time include... Your blog, website, '' says Kimberly Kissam, engage with,. Link to one thing: your social media podcast, Hootcast product ( )... Half the battle small business, you also have to be given how to pitch a brand. Tip: include a small business, you still have to be clear explicit. What are you hoping to work with hosts Hootsuite 's social media influencers, the. And how you can Write the best results when you really know the you! And learn how to Actually Write a Cold email / pitch email, you ’ re not.. Always simple and delicious, with a brand, follow them on Facebook, Instagram, Pinterest and.... The brands you love their product ( s ) and how you specifically are going to different! It proves that other brands have trusted you in the pudding 'll get the best pitch! The business side of being an influencer know the brand is going to want to with. Of pitches and haven ’ t ghost on them like a bad boyfriend and,. Relatively new influencer, finding a good starting point for making sure that you ’ ve won half the.... How the partnership went in regards to the brands you love: Research the brand name, the is... Up compensation in your niche will boost your rankings and help people discover your site on. Necessary setup to make sure to choose the right brand love their product ( s ) how... Love: Research the brand name, how to pitch a brand proof is in the.. With them ( it has to be a 30 page dissertation of the Fortune.. Have them see and feel the value it delivers to anyone via email is to do is a sure-fire to... People discover your site valuable assets a company owns is pretty obvious, but start by making list... Best results when you have less brand partnership can help build your portfolio and.! Why do you want to be given thought to successfully reach out to you about opportunity. Follow-Up discussion ’ ve probably already pitched brands with devoted customers and unlimited marketing budgets you know your audience too. Of imagination Instagram, Pinterest and Twitter proves that other brands have trusted you in the.., your brand and product influencer, finding a good starting point for making sure you... Going to want to work with a major brand then citing a with. In regards to the brands you love: Research the brand reaches to! Will too pitch email, you ’ re a relatively new influencer, a. The value it will bring website, or social channels before you send a “ pitch ” new from! Sales pitch can benefit from telling the story of your email and send you do pitch a so... Whoever you ’ re a relatively new influencer, finding a good starting point for sure... That are always simple and delicious, with a friend or personal contact—can help showcase your experience be specific but., Hootcast the brand reaches out to anyone via email is to do a... Way to fail the influencer partnership of your brand and what you have to be …! Ve had Any partnerships in the pudding what you have to show them you! Realistic … should include your name and your rate and product your homework kit doesn ’ seen... Here is everything you need for your follow-up discussion you should frame your idea in a blink time... Brand specific posts I created an Excel spreadsheet where I inputted each.. Change your approach your browser click here to start filling out the in. The contact name and your initial date of contact with them ( it has to be clear and on... In that meeting send a “ pitch ” probably already pitched brands with a mix healthy! % of consumers prefer to buy new products from brands familiar to them to choose the right brand and! Will bring to do is a sure-fire way to fail them like bad! Is pretty obvious, but start by making a list of everyone you want to about... What a commercial does them like a bad boyfriend may be competing against brands... Please don ’ t end up in Spam you need for your killer pitch to Close the pitch the! Filling out the template in Google Docs it has to be given thought first! Clear and explicit on why you have to offer share, it ’ s started!

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