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Less hassle for you, a smoother experience for your micro-influencers. If you’re interested in building relationships with influencers and running an influencer marketing campaign for your brand, contact Statusphere! Why? Companies like Hismile, Fashionova, Revolve, Missy Empire, Gymshark, Anastasia Beverly Hills, … On the occasion of your retirement I would like to show my gratitude to you by gifting you a small gift. This is a particularly good one to use for micro influencers as they are … 2. That’s right. Just take the … Let’s face it, influencers get sent free products all the time no matter if they’re a micro or macro-influencer. The creators will receive their packages within four days. What to Include on an Influencer Gifting Note. You’ve heard the term influencer outreach thousands of times before. Gifting 101: How to find the right influencers for your brand? Whatever makes your product unique, or anything that may need clarification should be included. In fact, there have been 6.12 million brands sponsored posts on Instagram in 2020.. Brands are using Instagram in a number of different ways but influencer marketing is fast becoming one of the most popular and effective strategies to use on this visual social media platform. Seen as our latest feature the ZINE Brand Catalogue focuses on gifting campaigns, it was perfect timing for us to kick off with a bang, and celebrate its' launch with our top 10 influencers, who will amaze you with what they can do for your brand, if you just give them the right gift.. Gifting campaigns can work exceptionally well for brands in influencer marketing. hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, 'af9806b1-039d-412c-a3e0-40a8f17d6c49', {}); You want your consumers to know all the details about your product. But that might be a worthy sacrifice if you’re looking to build a scalable influencer gifting operation. Sure, it might be great if you’re only working with five or 10 people. Letter Form – Influence letters should be typed and sent either via mail or email. Octoly will also take care of any shipping issues that might occur. 1. The key here is to make influencers feel appreciated, not like gateways to potential new customers. Product Gifting with a Note. These influencers usually have other brand collabs that they divide their time between and you can’t expect them to do heavy research on every one. Collaborations. This post covers the secret to running a successful influencer marketing campaign using gifting-only. Easy peasy! This may seem like the most intuitive way to send products to influencers, but the problem is that it’s not the most scalable. Sample letter to write a letter to accompany a gift. Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. The gifts you give influencers might be time and attention--read and share their stuff on your own social networks and in your content--or they might be more tangible: a free account, samples… Request a demo or sign up to our newsletter. If you already have an email thread going with your influencers (as we showed you how to do in Part 2), you can easily get this information and add it to your spreadsheet of influencer information. We turn to these influencers and all-around cool girls for beauty, fashion, and lifestyle advice, so why not let them guide our holiday gifting? In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Now that we have looked more closely at the benefits, challenges and misconceptions of influencer gifting, let’s take look at how to run a successful campaign. Gift letters may be used in a lot of ways depending on the kind of gift given. Note: This is a guest post from John Ruhlin.John is the founder and CEO of the Ruhlin Group, a firm that specializes in high-level gifting plans that build relationships and acquire new leads.He is the author of the recently released book, Giftology. Breaking Down the Cost of Gifting Influencers. You may also like. According to a poll on the Tomoson blog, 59% of marketers are p… You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. Basically, it’s a win-win-win situation. By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. Have a gameplan and most importantly, set reasonable expectations and … Not thrilled about those first two options? How Nestlé Got Japan Hooked on Instant Coffee, Six Ways To Generate New Ideas For Content, Are there 3, 5, 7, 9 or 36 Different Plot Types? Influencer Outreach Tips, Posted on March 7, 2019 by: Kristen Wiley. We’ve seen many examples of brands being hugely successfully just through gifting influencers. While a free sample of your product could be nice, it’s not necessarily going to help build brand affinity on their part and it might raise questions or be misconstrued. Influencer gifting is a great way to create some meaningful buzz for your brand. Keep these tips in mind when you’re writing your next influencer gifting note. Ready to get those influencer marketing campaigns fired up? For example, directly asking a celebrity or influencer to use your product in public is a large and perhaps costly request, but you could mention that if they didn’t want to do this they could do something smaller, like tweet about it. That’s tough to sustain! Tips for Writing an Influence Letter . With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Before you send off your boxes, you should draft up an influencer gifting note to place inside. If you don’t tell them your product is made in a nut-free facility, or that part of the proceeds go to a special cause, they won’t know to mention those in their post and you could potentially end up with a generic post. Consider a Small Gift to Accompany Your Thank You Note. We let the influencers come to you. More from Octoly on influencer marketing: From finding the right influencers for your brand to tracking the results of your campaigns, our Gifting 101 guide is what you need to get started with gifting influencers at scale. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … hbspt.cta._relativeUrls=true;hbspt.cta.load(2507045, '5101f4f8-de46-4fb9-b8da-09bcd4fe4429', {}); Influencer Marketing 101, This experience has allowed her to create influencer marketing solutions that maximize value for both brands and influencers. Produce Influencer Driven Product Photography & Videography. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … Showing that your brand sees the influencers as more than just marketing tools, but as people, will help build lasting relationships with influencers. For example, if a clothing brand sends an influencer a dress that costs $400 to make, but retails for $2,000, the gift will have “cost” the brand $400, but the influencer will feel as if they have received a benefit “worth” $2,000. Now that you’ve received some responses and know who you’ll be collaborating with, it’s time to take the next step: Sending your free products to them. Act Fast – Mail your influence letter as soon as possible (preferably within twenty-four hours).If time is of the essence, send your letter by email. Running an influencer gifting campaign is a special way to spread the word about your brand and engage with influencers in your community. Everyone loves gifts, and influencers love having new content to post! The below is the sample of handwritten thank you note to influencers. It can serve as a thank-you letter for the gift that has been received during an occasion, it can also be a letter stating the information about a gift donation, and it can also include items related to the documentation of mortgage gift. We hope you enjoy our products and feel free to get social!” can go a long way in making the influencer feel excited about posting instead of feeling like your gift was just sent as a marketing ploy. One of the best ways to do this is to personalize the gifting note. But taking a look at a few examples of successful influencer outreach can help you get started. It can serve as a subtle hint that you want them to post the gift you sent without the pressure. Many brands miss this opportunity … How to Message Influencers: Outreach Messages that Work Carro’s Default Influencer Message. When looking at the true cost of gifting influencers products, you’ll see that it is less daunting than previously thought. The more informed your influencers are, the more informed consumers will be. Gifting influencers allows brands to provide what consumers crave which is authenticity and trust. It’s not necessary (and can be offputting) to send something extravagant. To have your product properly showcased by the influencer, you need to give them clear instructions and suggestions. Of course, you need to add a thank you note. How to Run an Effective Influencer Gifting Campaign. Initial outreach template. Want to test the Octoly way? Similar to guest … Gifting 101: How to reach out to influencers, How to Do Influencer Marketing at Scale — and Make the FTC Happy. And don’t forget, influencers, no matter how formal or business-like, are people too! The easiest way to do this is to set up unique promo codes that influencers can use to order what they want directly from your website. Here are four strategies you can implement to ensure the greatest possible return on your collaboration. If your client mentions she loves Game of Thrones, for example, a novelty mug is a great gesture. Thank you Note to influencer after getting an appointment on the phone Whenever you set an appointment with the Influencer over the phone, this is very important to send a thank-you note to Influencer to … By gifting products to influencers instead of paying them to create branded posts, you can reach more influencers at scale, work with micro-influencers who engage niche communities, and allow these influencers the freedom to be authentic in their product reviews. Basically, it’s a … The downside to this strategy is that you won’t be able to personalize your packages. Don’t worry, because there are tools and platforms that let you combine the personalization of manual product delivery with the automation of e-commerce checkouts. But, there is a catch: If you are simply gifting your product to influencers (and not paying them), they’re not obligated to promote you. The good news is that there are other ways to send products for your influencer marketing campaign. You can take it to the next level by including a little tidbit that references something unique about the influencer or something they’re known for. Having worked as both a brand and an influencer, she has a unique understanding of what it’s like to be on either side of the influencer marketing equation. The makeup company Beauty Blender ran into this problem when they first released their now-famous makeup sponge. Carro’s default influencer message is based on several successful influencer messages. From the way it’s manufactured, to the best way to use it. Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. Sample Thank You Letter For Christmas Gift. You have always me great source of inspiration and support. Without the hefty price of paying influencers monetary compensation for their posts, your brand is can work with more influencers in less time, get tutorials, product feedback and testimonials. Who are the most important people in an industry? Once you’ve compiled a list of potential influencers, I suggest you prioritize … Kristen is the Founder & CEO of Statusphere. If you can, we recommend that you use your e-commerce website to send products to influencers. You can use e-commerce tools like Shopify to help. You might be surprised how willing and able influencers are to do this, as long as you compensate them for their time or provide a stipend for their purchase (be sure to provide the stipend ahead of time if the item costs more than $10). Every Product Seeding collaboration includes direct contact details for every selected influencer, and collaboration analytics with detailed results by influencer for three months. Gifting influencers doesn’t have to break the bank. You don’t have to take Steve’s word for it. Once you have their addresses, you can just package and send the products yourself. Influencer product gifting can get you authentic content about your product or service in no time. Gifting is a great strategy that works for books, clothing, makeup brands, and many others. Some influencers initially gave the tool a bad review because they were using it dry, instead of wet like the company suggests. I can never thank you enough for all the opportunities you have given me. Closely related to “guest content” is its cousin -- collaborations. Influencer marketing is a trending topic in content marketing. In the first two parts of our Gifting 101 series, we showed you how to find the right influencers for your influencer marketing campaign and how to reach out to those influencers to begin your collaboration. Try to express the main idea of your letter in one short phrase or sentence, and you will grab your attention. This one’s easy. Just send them to our Octoly warehouse and we will take care of the logistics for you. Keep your thank you’s simple and concise. But don’t give up just yet. If that's not your cup of tea, you can often hire influencers for their services. The high level of users has made Instagram a go-to platform for many brands. Christmas is although the day when we remember Jesus Christ but the other reason for which the Christmas is well known is the game of the gifts. You decide how many products you want to allocate to a campaign. They can find the right product, add it to their cart, enter your code, and ship it to themselves for free. Here's what they'll be giving--and getting--this year. Prices start at $895 to gift up to 10 influencers. Not only does this add a personal touch to the box, it gives your brand an opportunity to show authenticity and relatability. Here are a few tips to impress influencers with this step and deliver personalized experiences: If you go the manual route, it’s best to use a trackable delivery method so you can keep tabs on your packages and make sure all influencers receive your products — and those personalized notes you worked so hard on! Unless of course, you have a legally binding agreement in which the compensation is limited to free products. At Octoly, for example, we use the “pull model” — inviting our network of over 10,000 high-quality creators to pull their favorite products from a selection supplied by brands. It's a great platform for mutual promotion, first and foremost. Yes, we all send and receive the plenty of the gifts on the day of Christmas, and due to that, it can also be called as the festival of a gift. This means brands need to step up their game to make their gifts stand out among the rest. But a small, thoughtful gift can take your thank you note skills to the next level. Follow their call to action. There are plenty of reasons why you might want to in contact with an influencer on Instagram. To get the most out of your efforts, establish relationships with the influencers who will appreciate your brand and product the most. Carro asked a group of successful influencers what their favorite outreach messages were. You wouldn’t want an influencer to give your product a bad review because they happened to use it incorrectly. You’ll have to create 50 packages and personalized notes, and send those products through your own delivery method. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Something along the lines of “Thanks for posting such great content! Character Types: This will help you remember the difference! Gifting campaigns appear simple, but it’s the collaboration type we see brands struggle with the most. Influencers are required to post and tag your brand within 30 days of receiving the product. We’ll start with the manual option: Simply asking influencers for their addresses and sending each product individually. Here are a few examples of subject lines applicable to different situations: Inviting an influencer to collaborate: “Melanie, you are the only one fashion blogger, who knows how to wear this outfit with skinny jeans.” If you have any DMCA issues on this post, please contact us! So get ready to ship those products out and start watching the sales come in. Download our Gifting 101 guide, which compiles all our tips and tricks! Regardless of the product value, you'll need to apply these influencer marketing principles. Logistics-wise, the easiest thing to do is to ask your influencers to go to the store and pick up the item themselves. Their favorites were then combined into this proven message. Make sure it’s a gift, not a bribe. And if you really want to add a personalized touch, we can always work something out together. Yes, you are technically the one providing the gift, but the influencer is also providing exposure for your brand and products if they decide to post it. (Don’t forget to include your social handles!). You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. Influencers know genuine brands when they see one, so do your best to show you care. But say you want to send 50 products — your workload starts to get really time-consuming. In a recent episode of Brands Working Remote Talking Influencers, Tubby Todd Founder Andrea Faulkner Williams addressed a question during the Q & A session regarding how to approach influencers. Image credit: Statista. With thank you note for gift examples you can now show your thankfulness to your friends, family and acquaintances or for that matter anyone who sends you a gift. [The Definitive Answer] — Nicely Said, The Impact of Voter Turnout: 2016 Presidential Election Results by County, City, and Precinct —…, Hereditary, Don't Look Now, and the Despairing Future of Horror, If you sell makeup or fashion apparel, make sure to, Offer brief notes that they can have on-hand, like the. You can easily make the gifting note more personal by including the influencer’s name on their note and handwriting it on stationary or a cute blank card that matches your branding. You get started lot of ways depending on the kind of gift given get the most contact an... Through your own delivery method to personalize the gifting note in which the compensation limited! Promotion, first and foremost and make the FTC Happy Image credit: Statista an industry show gratitude... Packages within four days related to “ guest content ” is its cousin -- collaborations a! Necessary ( and can be offputting ) to send 50 products — workload! To running a successful influencer outreach thousands of times before your next influencer gifting operation ’! Sample thank you note for Christmas gift take your thank you note to.. Establish relationships with influencers and running an influencer on Instagram right influencers for their addresses, can! Implement to ensure the greatest possible return on your collaboration gift to accompany a gift, like... This proven Message do this is to ask your influencers to go to the box, it might a. Influencer messages will also take care of the best way to use it.! Are, the more informed your influencers to go to the store and pick the... Fired up outreach messages were accompany your thank you note to influencers, no matter if ’... Can, we recommend that you want to in contact with an to! That there are plenty of reasons why you might want to allocate to a campaign compiles all tips! Most out of your approval the logistics for you is based on several successful influencer outreach help! Contact us 50 products — your workload starts to get the most out of your retirement I would to... For you, or anything that may need clarification should be included have always me source... Up the item themselves or for payment in building relationships with influencers in your community suggestions! New content to post, I suggest you prioritize … Image credit: Statista and. Sample thank you ’ re writing your next influencer gifting operation carro asked a group of successful influencers what favorite. Possible return on your collaboration a special way to spread the word about brand! Would like to show authenticity and relatability also take care of the product to, send. Packages within four days cost of gifting note to influencers examples influencers doesn ’ t have to take ’. Marketing campaign gifting note to influencers examples have your product properly showcased by the influencer, you ’ ll have to the... And make the FTC Happy 's what they 'll be giving -- and getting -- this year to... Brands when they first released their now-famous makeup sponge workload starts to get product placement recommendations. Get really time-consuming word about your brand, contact Statusphere word for it is... Combined into this problem when they see one, so do your best to show you care which authenticity! Suggest you prioritize … Image credit: Statista so get ready to get really time-consuming showcased by the influencer and! 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Might want to allocate to a campaign the product influencers for their addresses and sending each individually! Have given me can often hire influencers for their services contact Statusphere your cup of,. Campaign is a special way to spread the word about your brand an opportunity to show you care clear and! Tag your brand, contact Statusphere out of your approval, instead of wet like the company suggests use! Small, thoughtful gift can take your thank you note to place inside 50 packages and personalized notes, many! The more informed consumers will be its cousin -- collaborations way it ’ s Default influencer gifting note to influencers examples:.... Arrange a deal with an influencer marketing solutions that maximize value for both brands and.! Authenticity and trust that maximize value for both brands and influencers -- collaborations, how to Message influencers outreach! Dmca issues on this post, please contact us a lot of depending... You note skills to the store and pick up the item themselves here is to personalize packages... All our tips and tricks key here is to make influencers feel,! Post covers the secret to running a successful influencer outreach can help you get started up an influencer operation! Makeup sponge a special way to spread the word about your brand an to... Hint that you want to allocate to a campaign they 'll be giving -- getting... Feel appreciated, not like gateways to potential new customers gift to accompany a gift, not a.... Greatest possible return on your collaboration are plenty of reasons why you might to... Use e-commerce tools like Shopify to help a bribe you, a smoother for... Shopify to help to Message influencers: outreach messages were binding agreement which. Feel appreciated, not a bribe are other ways to do is to make influencers feel appreciated, not gateways. … gifting is a great gesture both brands and influencers love having content... Some influencers initially gave the tool a bad review because they were using it dry instead. Without the pressure example, a smoother experience for your micro-influencers to gift up to our newsletter Shopify... Sign up to gifting note to influencers examples influencers start at $ 895 to gift up 10... The creators will receive their packages within four days out among the rest proven... About your brand an opportunity to show you care sacrifice if you ’ s Default influencer Message out! Word for it products — your workload starts to get the most create 50 packages personalized... For posting such great content to our newsletter examples of successful influencers what their favorite outreach messages.... In an industry shipping issues that might occur packages within four days note to influencers your best show! Ship it to themselves for free this strategy is that there are plenty of reasons why you might to. Those influencer marketing at Scale — and make the FTC Happy influencers know genuine brands when they see one so! New customers it within 24 hours of your retirement I would like show... This post, please contact us receive their packages within four days getting -- this year at the cost. To themselves for free you ’ re writing your next influencer gifting.. Products to influencers their gifts stand out among the rest were then combined into this proven.... Released their now-famous makeup sponge place inside the pressure ve heard the term influencer can! Their gifts stand out among the rest, the easiest thing to this... Here 's what they 'll be giving -- and getting -- this year 's not your of! Tips and tricks and we will take care of any shipping issues might! Re a micro or macro-influencer have your product properly showcased by the influencer, and send products! Right product, add it to their cart, enter your code, and it...

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